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Dreamy
Dreamy is “the candy brand from your dreams,” and strives to provide a rich, light experience that encourages its consumers to connect with nostalgic memories as well as their current surroundings.
The final deliverables of this project were the wordmark,
three social media advertisements, and the packaging design
for Dreamy.
three social media advertisements, and the packaging design
for Dreamy.
Research
Research when starting this project consisted of gathering inspiring materials, researching current soda brands (as Dreamy initially was intended to be a soda brand), and developing Dreamy's core values. Dreamy desired to reach their target audience using themes such as:
- Nostalgia
- Human connection
- Engagement with one's surrounding
- Joy/Entertainment
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Wordmark/Lettermark Process
When going about making a wordmark for Dreamy, I explored font options, as well as how an icon could interact with type.
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Final B&W Wordmark
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Advertisement Sketching
The three advertisements for this project were made for a social media format and to specifically address three demographics: young children (aged 7-15), adults (aged 25-45), and retired individuals (65+) who enjoy outdoor activities.
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Advertisement Iterations
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Final Advertisements
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Can Iterations
When considering this project and Dreamy as a whole, I decided to explore various unconventional soda can types to further reflect the brand's values and desires.
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Final Can Design
The final design for Dreamy's packaging was made to explore an option that has small serving sizes and is uniquely portable- encouraging the audience to connect with the people around them, their environment, and their memories with a taste reminiscent of their childhoods and a design that is friendly to all demographics.
